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Planet Fitness

Welcome to the most inclusive gym on earth (Hotties Included).

The most inclusive gym crowned Megan Thee Stallion its fitness queen. A Times Square New Year’s Eve performance proved it’s the gym for everyone.

Corona Premier

Basic beers, step aside: Corona Premier owns the light life.

Low cal, low carb, now bold. “The Premier Side of Light” made Corona Premier the go-to for health-conscious beer lovers.

City of Kansas City

One pill can be your friend’s last.

We exposed the myth that drugs from friends are safe by sharing fentanyl victims’ final words.

Smoothie King

Romance, refreshment, + ridiculousness.

We used ChatGPT to craft a novel about a love triangle with an X-Treme Watermelon Smoothie. Ridiculous? Blame the bots—not us.

Burger King

AI, customization, and $1MM: BK’s winning recipe for engagement.

BK’s Million Dollar Whopper Contest turned personalization into a cultural phenomenon.

Metro by T-Mobile

Prepaid without the pretense: Metro goes full Nada.

Prepaid mobile is full of misconceptions. “Nada Yada Yada” cut through with Metro’s no-hidden-fees promise, driving six months of growth.

Little Black Book

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ADWEEK

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