Herc-U-Lift
Keeps You Moving

Get immediate help from industry equipment experts.
More than 50 years of experience just a phone call away.

Do you know the real price of your machinery?

Fuel, maintenance, and repairs affect your bottom line. Comparing your fleet costs to industry benchmarks is your first step toward driving down expenditures.

Get a data analytics report with detailed equipment information, including your cost per running hour.

Learn About Your Machine

Are you up-to-date on OSHA regulations?

Learn how safe, efficient, and ergonomic equipment can help you succeed in the workforce.

Ensure your operators are OSHA and ANSI compliant operating your machinery

View Training Options Now

The Right Equipment for Your Business – at a Moment’s Notice

Herc-U-Lift has one of the largest equipment inventories on hand in the Upper Midwest, stocking new and used forklifts, aerial work platforms, telehandlers, rail car movers, in addition to a variety of equipment focused on assisting businesses moving their products. Our large inventory provides you the opportunity to receive your equipment quickly, with little delay.

Guidance You Can Rely On

Your business is your passion; product movement solutions are ours. From scissor lifts and boom lift leases, to forklift rental to repair, when it comes to sharing the load, we’ve got your back. We are dedicated to a level of service as intimate and effective as you would ensure to your own customers and clients. Gain the confidence to focus on your business, where it needs you most.

Protect the life of your equipment with Planned Maintenance programs
Learn the pros and cons of renting versus leasing your equipment
Maintain the lowest overall cost of owning your equipment

Equipment for Every Need

We offer over 1,300+ regularly-serviced forklifts, aerial work platforms, construction equipment and rail car movers as well as accessories for long-term, short-term rental and rent-to-own plans.

Order Pickers

Four-Wheel Sit Down Counterbalance

Three-Wheel Sit Down Counterbalance

Walkie Pallet Stacker

Center Rider Pallet Jack

Walkie End Riders

Stand Up Counterbalance

Walkie Pallet Jacks

Small Cushion Tire Forklifts

Mid-size Cushion Tire Forklifts

Large Pneumatic Tire Forklifts

Mid-size Pneumatic Tire Forklifts

Small Pneumatic Tire Forklifts

Large Cushion Tire Forklifts

26 & 32 ft Rough Terrain Scissor Lifts

40 ft Slab Scissor Lifts

32 ft Slab Scissor Lifts

26ft Slab Scissor Lift

19 & 20 ft Slab Scissor Lifts

Electric Booms

Articulating Booms

Telescopic Booms

Above 10,000-lb. Capacity

8,000-lb. Capacity

6,000-lb. Capacity

Under 6,000-lb. Capacity

What Our Customers Say

We’re grateful for the trust our customers place in us. Their feedback inspires us to keep improving and providing the best service we can. Here are some of their experiences working with the Herc-U-Lift team.

"Josh, once again you guys saved us! Dustin helped me out with a bent traverse cylinder, he had the New Berlin store take one off of a new unit and give it to me to get my unit up and running. Josh the tech and Matt the service manager really went above and beyond for us. Your crew really bailed us out, we were close to shutting down brewing but you guys saved us."

-Steve W.

"Very knowledgeable and very friendly excellent service"

-Kim Fisher

"Todd and the guys with the rental department are top notch. I rented a forklift with Herc-U-Lift and they showed up at the exact time I specified, The communication was spot on. Todd worked with me on his day off to make sure the delivery went smooth. The driver had no problem lending a hand when needed and was very knowledgeable about the forklift. Will 100% be using Herc-U-Lift again!"

Joe Evans