The William B. O'Rourke Foundation is a non-profit organization established by Bill O'Rourke, who served as the first full-time executive director of the Colorado Optometric Association. He played a key role in forming the Colorado Vision Service Plan and the Colorado Optometric Center, with a mission to provide quality, affordable eye care to those in need. The foundation supports organizations dedicated to promoting vision services, contributing almost $1 million to various initiatives throughout Colorado since its inception in 1996.